Thrive adopts what3words for precise on-demand food deliveries across India
Thrive, one of India’s leading online food ordering systems, has today announced its partnership with innovative addressing technology what3words. The partnership enables thousands of Thrive’s restaurant partners to benefit from the revolutionary addressing system. From today, customers can add their what3words address at checkout to get deliveries exactly where they want them to go.
In India, deliveries of any kind can be challenging. The country is home to bustling megacities and vast landscapes of unaddressed land. There are varying regional address formats across the country, and many streets and localities are often unnamed or difficult to navigate to. Delivery drivers can struggle to find exact drop-off locations – from the correct entrance of an apartment block, or an unmarked home. Addresses aren’t always accurate, postal codes cover broad areas, and location pins drop in the middle of buildings.
These are problems what3words is designed to solve. It has divided the globe into a grid of 3m x 3m squares, and given each square a unique combination of three random words: a what3words address. For example, ///caring.trick.handrail identifies the perfect spot to take a photo of the iconic Taj Mahal. what3words is available in over 50 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Odia, and Punjabi. With a what3words address, delivery drivers know exactly where to go, and food orders arrive fresh and on time.
With the Thrive platform, restaurants across India can accept food orders directly from their customers. Over 8500 restaurants in India are already powered by Thrive, including Americano, Evoo, Toast, Suzette, Natural Ice Creams, Apsara Ice Creams, The Bombay Canteen, Fab Cafe and Punjab Grill. Customers can find the what3words address of exactly where they want their delivery using the free app available for iOS and Android , or via the online map .
Thrive Now, an enabler in the direct online ordering space has made a massive indent in the conversations taking place surrounding the order direct movement. The brand works with restaurant partners and merchants across the country, and is steadily building their base. Their portfolio of partners has proliferated, being partnered with commercial kitchens, chains and franchises, cloud kitchens, stand alone restaurants, as well as home chefs and bakers. Their collaboration with what3words is set out to simplify the entire process, both for a restaurant partner, as well as the end consumer.
Krishi Fagwani, CEO and co-founder at Thrive comments: “ This collaboration is one that makes the whole process of direct ordering a lot more seamless for every entity involved. Whether our restaurant partners, our 3rd party delivery integrations, or the end consumer too. We’re looking forward to understanding consumer feedback, to constantly keep a tab on how the integration is working out for them as a value added proposition. Our primary objective of making this technology available to all our restaurant partners is to promote the norm of #OrderDirect. “
Chris Sheldrick, Co-founder and CEO of what3words adds: “ It can be very frustrating when a food order arrives late or cold. In order to offer the ultimate on-demand delivery experience, precise addressing is key. Now, Thrive and its restaurant partners can rest assured, knowing that with a what3words address, the driver will know exactly where to go. ”