beGroup adopts what3words for seamless deliveries in Vietnam's fast-growing on-demand delivery market
what3words has today announced its partnership with beGroup, the Vietnamese-founded platform trusted by people across the country for on-demand deliveries. This collaboration enables beDelivery’s retail partners to pass what3words addresses from their customers, to beDelivery’s couriers – helping goods to arrive exactly where they need to go. It addresses the critical navigation challenges that cost Vietnamese businesses time, money and customer satisfaction in the country’s rapidly expanding delivery market.
Vietnam’s delivery ecosystem faces significant obstacles rooted in addressing. Over 80% of Hanoi and Ho Chi Minh City residents live in narrow alleyways, and thousands of streets remain unnamed or not clearly marked across major cities – making it difficult to meet the demands of the 21st century. Informal addressing also results in customers having to guide couriers to the correct destination over the phone, which can be frustrating, time consuming and hamper the overall delivery experience. This is a problem what3words is designed to solve.
what3words provides a simple way to communicate precise locations. The system has divided the world into a grid of 3m x 3m squares, and assigned each square a unique combination of three words, known as a what3words address. This means the entrance to a large apartment complex, a hidden door in an alleyway and a rural home all have their own what3words address. For example, /// become.outlooks.rising identifies the exact entrance to what3words’ Ho Chi Minh City office, and /// letter.cookie.shelving pinpoints a specific entrance at Ho Chi Minh City’s Ben Thanh Market. what3words is available in over 60 languages to date, including Vietnamese, and the system works offline, providing crucial reliability in areas with unreliable data connection.
beGroup’s adoption of what3words
As the country’s most comprehensive on-demand platform, beGroup serves over 20 million users across 28 provinces through its multi-service ‘be’ application. Founded in 2018, the company operates ride-hailing services (beBike, beCar, beTaxi), food delivery (beFood), package delivery (beDelivery), financial services (beFinancial), and additional utilities including ticket booking and rental services.
Rapid food and goods delivery is a daily essential for Vietnamese consumers. In fact, in 2024, the nation’s food delivery revenue reached approximately USD $1.8 billion, up 26% from the previous year 1 . The high demand for rapid delivery presents an enormous opportunity for addressing innovation. That’s why beDelivery’s extensive driver network and established retail partnerships, combined with what3words’ addressing innovation, has the potential to deliver significant benefits across Vietnam’s vast delivery ecosystem.
Now, beDelivery’s retail partners can integrate what3words addresses directly into their checkout processes, enabling customers to specify exact delivery locations using just three words. For retailers, this will help reduce the inefficiencies caused by poor addressing, ultimately saving time, money and enhancing customer satisfaction through fast, accurate and reliable service. beDelivery’s drivers also benefit from clear, unambiguous delivery instructions, eliminating time spent over the phone with customers or driving around searching for the correct address.
James Cochrane, Head of APAC Partnerships at what3words said: “ Our partnership with beGroup reflects how Vietnam’s leading technology companies are embracing precise addressing to drive efficiency and reliability. With what3words, beDelivery can now offer its customers and retail partners unparalleled accuracy – eliminating address confusion and raising the standard for delivery nationwide. ”
The launch of this partnership extends what3words’ significant momentum across Vietnam’s technology and logistics sectors. what3words has already established partnerships with Vietnam Post for national digital addressing, VinFast for in-vehicle navigation, major retailers including 7-Eleven and Lotte Mart for deliveries, and emergency services in Da Nang for precise response. Leading Vietnamese map providers Goong and Viettel Solutions have also integrated what3words into their platforms, creating infrastructure for broader adoption across government and commercial applications.
Retail partners interested in implementing what3words addressing through beDelivery’s platform can contact beGroup directly to discuss integration options and begin offering customers enhanced delivery precision.
Discover how what3words can transform delivery operations:
